One Growing Luxury Brand Could Unseat the House of Gucci - TheStreet

Gucci's creative chief who impressed critics as well as shoppers is leaving

It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits.

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One Growing Luxury Brand Could Unseat the House of Gucci - TheStreet