Brand positioning of Swatch group
Brand Positioning of Rolex watch
MoonSwatch Mission to Moonshine Gold Is Limited in Every Way
Swatch®: Re-Booting the Brand's Playful & Collectible Positioning to Attract New Market Segments via Co-Branding with Omega® – Branding Nerd
Swatch Group's 2017 Results Show Strong Growth (and some Baselworld 2018 novelties partially revealed) - WATCHLOUNGE
Swatch VS Ice Watch: BRANDS PORTFOLIO ANALYSIS
Swatch Group Braces for Hong Kong Slump
The Swatchers: Positioning
Top Swiss Watch Brands 2022 - A Report By Morgan Stanley – IFL Watches
Selling Time: Swatch Group and the Global Watch Industry - Anwar - 2012 - Thunderbird International Business Review - Wiley Online Library
The Best Watches Each Swatch Group Brand Makes! (Omega, Rado, Hamilton, Tissot, Breguet, Blancpain)
The Swatch Group: Undervalued Despite Issues (OTCPK:SWGAY)