De Beers makes historic u-turn by selling man-made diamonds
The Evolution of De Beers' Strategy - Rapaport
De Beers Group Plc - Strategy, SWOT and Corporate Finance Report
Building Forever: Stress-testing De Beers Group's sustainability strategy - Future-Fit Business
De Beers: “From Discovery to Desire” - Technology and Operations Management
The History of De Beers and Diamonds
Diamond supply heading lower in 2018
De Beers to sell man-made, 'fun and pretty' diamonds for the first time in its history
De Beers Group consolidates leadership of jewellery house
De Beer Diamonds: Marketing Strategy - 1228 Words
De Beers Tries to Counter a Growing Threat: Man-Made Diamonds - WSJ
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News
The evolution of De Beers' strategy - Rubel & Ménasché
The Evolution of De Beers' Strategy - Rapaport
De Beers' H1 2023: Revenue Down, Strategy Shifts - Jewellery Monthly