LVMH CIO Insists Luxury Products Need Blockchain Technology

Blockchain Offers 'Better Repair and Care Services' for Luxury Products: LVMH CIO

Luxury Resale: How Blockchain Helps Fight Counterfeit

LVMH partners with other major luxury companies on Aura, the first global luxury blockchain - LVMH

Web3 & Blockchain in Luxury Goods - Protokol

LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times

Louis Vuitton Moët Hennessy Merges Luxury with Blockchain

Riding Hermès to Record Revenue - WSJ

LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law

Blockchain Will Transform The Future Of Luxury. Here's How

The Vox Markets Podcast

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

LVMH, Prada, and Richemont Build a Blockchain

International fashion Group OTB joins the Aura Blockchain Consortium as new Founding Member – AURA