Louis Vuitton's Shifting Celebrity Strategy

Inside Pharrell's World at Louis Vuitton—and the New Era of Fashion He's Leading

Why Is It Suddenly So Hard to Buy Louis Vuitton Bags? - PurseBlog

WSJ: Adidas' Post-Ye Strategy to Focus on Sports Instead of Celebrities, Remaining Yeezy Stock to be Sold for Charity - Retail TouchPoints

Is buying Louis Vuitton or other high end brands a good investment, if any? - Quora

Marketing Strategy of Louis Vuitton - Louis Vuitton Marketing Strategy

How Louis Vuitton picks its celebrity ambassadors

Class 1 Group 1 Case 24 Louis Vuitton (Full report) by TaTa Trần - Issuu

Pharrell Unveils His Spring-Summer Louis Vuitton Collection on Paris' Pont Neuf - Bloomberg

Insights on the Luxury Perfume Global Market to 2027 - Rising Influence of Celebrity Endorsements Coupled With the Wide Product Availability on E-Commerce Platforms Drives Growth

The Consumer's Hierarchy of Preferences: Two Ends of the Strategy Spectrum – Speedwell Research

LVMH and The Luxury Strategy - Punch Card Investor

LVMH and The Luxury Strategy - Punch Card Investor

Zara and Louis Vuitton: Leading the Way in Luxury and Retail Industry Best Practices