The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands: Kapferer, Jean-Noël, Bastien, Vincent: 9780749454777: : Books
LVMH The luxury conglomerate - by Jon_Invest
LVMH to build $154 million beauty e-commerce hub in Shanghai - Global Times
An Inside View of How LVMH Makes Luxury More Sustainable
Marketing Concepts of the Luxury Goods Industry
Brand positioning map Source: (Liu, 2019, p.16).
How Luxury Brands Are Manufacturing Scarcity in the Digital Economy
Luxury Goods: in-depth market analysis
Luxury Brands' Pursuit of Aspirational Shoppers Without Discounts
The features of the global marketing of luxury products (on the example of louis vuitton)
LVMH: The Behemoth In The Luxury Goods Industry (OTCMKTS:LVMHF)