Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
Starbucks hit by strike as 2,000 unionized workers walkout on Red Cup Day
Onward: How Starbucks Fought for Its Life without Losing Its Soul: Schultz, Howard, Gordon, Joanne: 9781605292885: : Books
A Brief History of Starbucks' Holiday Cup Controversies - Eater
It's Not About the Coffee: Lessons on Putting People First from a Life at Starbucks: Behar, Howard, Goldstein, Janet, Schultz, Howard: 9781591842729: : Books
Starbucks Launches Oleato Olive-Oil Coffee to Woo Customers (SBUX) - Bloomberg
Starbucks And The Red Cup Phenomenon - Proof Branding
Say NO to Red Cup Day!! : r/starbucks
Marketing Controversy: 5 Lessons the Starbucks Red Cup Taught Us
Starbucks case study: The day the Starbucks brand almost collapsed – beloved brands
Starbucks Marketing Strategy — It's Genius!
4 Examples of Successful Holiday Marketing Campaigns to Inspire Your Team, by The Manifest