Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Luxury Brands LVMH, Cartier And Prada Join Hands To Battle A Common Nemesis - Counterfeits
Get Real: Preventing Counterfeit Product With Blockchain - Fin Tech - United States
Omnichannel Luxury Retail in China in the Post-COVID Era - CXG
Get Real: Preventing Counterfeit Product With Blockchain - Fin Tech - United States
Buying second-hand luxury goods? Fakes are rampant, so buyer beware - CNA Luxury
PDF) Louis Vuitton's Art-Based Strategy to Communicate Exclusivity and Prestige
LVMH, Cartier and Prada Employ Blockchain to Fight Fakes
Prada and Cartier join the LVMH Aura blockchain consortium - Ledger Insights - blockchain for enterprise
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LVMH, Prada and Cartier join forces on blockchain