Why Are Luxury Brands Tapping Into K-Pop?

Opinion: Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the

K-Pop Idols Who Are Global Fashion Ambassadors! – Seoulbox

K-Pop 'It-Girls', Industry Icons: BLACKPINK, NewJeans, More

Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond — Équité

K-Pop Group Enhypen Tapped as Prada Brand Ambassadors – Footwear News

Blackpink, BTS and More K-pop Stars: From Front Rows to Campaigns – WWD

Teens feel peer pressure to buy luxury goods endorsed by K-pop stars - The Korea Times

LIST: K-Pop Stars And The Beauty Brands They're Endorsing

LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon