Louis Vuitton names BTS as global ambassadors; latest K-pop stars to rep an LVMH brand

LVMH's K-Pop Ambassador Strategy a Winning Approach in China

Korean celebrities who are brand ambassadors of major luxury brands

10 K-pop idols who are luxury brand ambassadors: BTS, BLACKPINK, and more

Dior appoints BTS star Jimin as a global brand ambassador

How Korean netizens are reacting to BTS joining Louis Vuitton as the newest house ambassadors

NewJeans' Hyein is Louis Vuitton's Youngest Ambassador in History

Louis Vuitton Announces BTS as their Newest Brand Ambassadors

BTS' Jimin Breaks Record for Tiffany & Co.'s Most 'Likes' on Twitter – WWD

Jimin Global 🌍 on Twitter in 2023

8 times K-pop's 'sold-out stars' reigned the fashion world: from BTS' Jungkook's Prada boots and Blackpink's Jennie in Adidas to Rosé's YSL coat, 'Fendiman' Jackson Wang and Exo's Kai's Gucci ring

Louis Vuitton Names BTS Member J-Hope as Brand Ambassador – WWD

Dior Achieves All-time High Stocks After Announcing BTS's Jimin As Its Global Ambassador - Koreaboo

K-Pop Stars, the New Luxury Brand Ambassadors - Air Mail