Eileen Gu's popularity in China makes her luxury fashion's dream model

How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled

Eileen Gu, fashion influencer: Olympic Games Beijing 2022 gold medal skier's Gucci mask, shoots for Louis Vuitton and Tiffany and 2021 Met Gala appearance make her a hot property

A Perfect Match: Tiffany Ties the Knot with Eileen Gu

Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in

Will Eileen Gu superstardom create a sustainable boom in China's ski industry?

Is Eileen Gu a betrayer of the USA? If the opposite case happened in China, would they, China, let her play still? What do you think? - Quora

Which Paris Fashion Week Brands Understood China?

Gu's Year: How Eileen Gu Became a Beloved Icon and Controversial Role Model in China

Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.

Cold warrior: why Eileen Gu ditched Team USA to ski for China