Pretty Little Thing TikTok for Business Case Study
Fashion retailer Boohoo buys out stake in Pretty Little Thing, Boohoo
PrettyLittleThing CEO Umar Kamani departs business as he looks to build new brands
Gen Z still loves fast fashion, but Boohoo investors are spooked
Pretty Little Thing founder sells his stake to his father's firm Boohoo for up to £324million
Boohoo: Five things you may not know about the fashion firm - BBC News
Boohoo buys remaining stake in PrettyLittleThing
The Billionaire Family Behind Fast-Fashion Powerhouse, Boohoo
PrettyLittleThing's sales stalled by international decline as return rates rise - Business Live