Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z — Équité
[Today's K-pop] BTS joins hands with Louis Vuitton
BTS Cover Story: Inside the Band's Business & Future – Billboard
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
7 K-pop stars you might see on the front row at FW20
12 K-pop stars who became luxury brand ambassadors in 2023
How K-pop Stars Navigate Mandatory Military Service
BTS 10th anniversary: K-pop sensation's decade-long style evolution
TheSocialTalks - How BTS Revolutionized K-Pop and Men's Fashion
BTS and EXO's Kai make it to the Rolling Stone magazine's list of the 25 most stylish musicians
14 K-Pop Stars Who Love Their Diamond Jewelry - Only Natural Diamonds
K-Pop Group BTS Are Officially Louis Vuitton Ambassadors
A BTS Member Wins The Heart Of Louis Vuitton's Film Director - Koreaboo
Did EXO-L really help BTS with their first music bank win? What is the full story? - Quora