Opinion: Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the
Why K-Pop Marketing Rocks: Lessons For Non Superstars
How K-Pop Conquered the West
Meet the stars riding the crest of hallyu, the Korean wave in fashion, art, film and music, Culture
Luxury megabrands recruit K-pop icons
K-pop band Blackpink on new single How You Like That and working with Lady Gaga
The K-pop industry has taken the world by storm and is rapidly rising to become
BTS Keep Taking the Fashion World by Storm, Individually Now
How K-pop superstars Blackpink and BTS are becoming the new face of luxury brands
Blackpink is the (Marketing) Revolution: 8 Marketing Lessons to Learn from K -Pop Superstars Blackpink, by The Brignac, Oct, 2023